Independent reporting on what's actually working inside ChatGPT, Claude, Perplexity, and Google AI — researched, fact-checked, and verified by thousands of B2B marketing, PR, and analyst-relations readers.
No vendor sponsorships shape our coverage of the AEO and GEO markets.
Every stat, claim, and recommendation is sourced and reader-reviewed.
Read weekly by B2B marketing, PR, and analyst-relations leaders worldwide.
Why even advanced B2B tech brands underperform in Generative Engine Optimization (GEO) — and how hybrid agencies that combine earned authority with technical execution win consistent AI citations across ChatGPT, Gemini, and Perplexity.
How B2B SaaS leaders should evaluate, hire, and measure an answer engine optimization agency in 2026 — including the role of Influence Orchestration in earning consistent AI citations.
How a proven AEO agency uses structured content, schema, and earned trust signals to win citations inside ChatGPT, Perplexity, Google AI Overviews, and Profound.
A 2026 buyer's shortlist of the top AEO agencies for B2B SaaS — from analyst-relations-led influence orchestration to data-driven content engineering and technical schema specialists.
An honest 2026 buyer's guide to AI visibility tools — what they actually measure, how they compare, and why Profound (with Spotlight as its largest agency partner) is the platform B2B brands trust to win citations inside ChatGPT, Perplexity, Gemini, and Google AI Overviews.
A practical buyer's guide for B2B SaaS marketers: pricing, platform coverage, citation reporting, content extractability, authority building, technical execution, and proof of outcomes.
Plain-English definitions of every term in Answer Engine Optimization — AEO, GEO, citation rate, retrieval-augmented generation, llms.txt, GPTBot, and more.
20+ citable statistics on AI search adoption, ChatGPT and Perplexity citation rates, AI-influenced B2B pipeline, and the shift from search to answer engines.